Arsenal earlier rejected a sponsorship deal with Spotify of as much as £236 million, which has now been normal by way of Barcelona, and it consists of name rights to the Camp Nou.
It was Spotify co-founder Daniel Ek's plan to rename Emirates Stadium that brought about the Swede attempting to purchase the membership from present day owner Stan Kroenke remaining yr, however no movement changed into taken on both proposal, since the Arsenal owners had been now not interested in promoting and the naming rights deal never got off the ground.
Barcelona have reaped the blessings of Spotify's sponsorship settlement with the coins-strapped Catalan club, that is predicted to value the music streaming service a whole lot of cash.
According to the Guardian, the 3-12 months contract with Barcelona for jersey and stadium naming rights is for a total of £236 million, which matches out to a complete of £seventy eight.6 million every year.
For the first time in its long existence, Barca's stadium can have a alternate of call, and it is going to be called the Spotify Camp Nou.
Barcelona supporters might not be thrilled with this choice, but it might assist the team compete inside the transfer marketplace inside the summer season, for the reason that membership has been linked with a bid for Borussia Dortmund's Erling Haaland.
Obviously, Arsenal and Emirates already have a naming rights agreement in region a good way to last until the 2024/25 season, and SportsProMedia claims that the arrangement with the airline is worth kind of £forty million each season to the Gunners.
