PSG snapped Lionel Messi up on a unfastened switch following his departure from Barcelona in the summer season, tying the Argentine down to a two-season address the option of a further yr. Ok, adequate, it wasn't honestly "unfastened" in the end, handing him a stated $129 million over three years.
The capture of the seven-time Ballon d'Or winner become perceived by way of many to be the most important coup of the summer time 2021 switch window, impacting the club both on and stale the field.
Here's everything you need to realize about the Argentine's circulate to Parc des Princes and what impact he is had on the club's revenue streams.
PSG has bought nearly one million Messi-revealed jerseys so far in 2021-22, GOAL has discovered.
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The membership's sponsorship director Marc Armstrong says the 34-12 months-vintage's arrival caused report-breaking ordinary shirt sales for the yr and he believes they might had been even more had it now not been for the manufacturing delays as a result of the COVID-19 pandemic.
"He's a incredible asset. From a industrial factor of view, the impact is wonderful," Armstrong advised GOAL. “We agree with that ultimate 12 months we sold extra shirts than any other club, and this 12 months will be even better. It's surely the nice jersey release in terms of income with as a minimum a 30-40 percent increase in demand.
"The demand has been full-size. If we may want to produce extra, we would sell even more."
Armstrong also found out sponsorship offers began flooding in for PSG as quickly as Messi's departure from Barca changed into showed.
